Introducing the Pop-Classical Trio, PRIMO!

PRIMO is an all-male filipino vocal trio composed of Jon Joven, Floyd Tena and James Uy from BellHaus Entertainment. The group sings crossover songs from classical – pop – power ballads – to rock in different languages.

Why PRIMO? The name could mean a lot of things. The name \pri-mo\ is of Italian origin, and its meaning is ‘first’, from the word ‘primus’. It is the first of its kind in the Philippines and Asia and aims to bring to the people the gift of beautiful music and harmony.

But who is PRIMO really?

These individuals come from different background, musically and personality-wise. In any group, the challenge is always put on how each one will harmonize and blend with each other given all the circumstances at hand. Since this group has been with each other for over a year now, brought together by the numerous shows here and abroad (yes, in just a short span of time, they’ve been to Spain, Prague, Czech Republic, Hongkong, Macau, USA, India, and many other places) and all the challenges that come with it, they have beautifully created one brand of harmony – the PRIMO sound.

PRIMO, often arranges their songs themselves, creatively bringing a genuine interpretation of the songs from the past to the music of today’s charts. Though they come from different background, surely, they are united in bringing good music to all of you.

Here are the members Profile:

Broadway singer Jon Joven has had extensive Broadway experience for the past 10 years. Joven was part of the “Miss Saigon” production in Germany where he played Thuy and “My Fair Lady” in the US where he played Freddy Einsford Hill. He was also part of the ensemble of the US productions of “South Pacific” and “West Side Story” in Wichita, Kansas. On local stage, he was part of “Himala” the musical where he played the principal role of Orly and “Noli Me Tangere” where he played Crisostomo Ibarra. He received the first Academy Special Citation for theatrical excellence from the Famas Awards in 2004 and was nominated Best Actor in a Musical Play (Noli Me Tangere) at the 2005 Aliw Awards.

Floyd Tena, a Bicolano, is a product of the Ateneo de Naga Music Ministry where he often sang as a soloist. Floyd is also a commercial model, having done print and TV ads for companies such as Smart, Eight O’ Clock and Rustan’s Fresh. He counts the Madrigal Singers, Bukas Palad, Himig Heswita, Basil Valdez and Andrea Bocelli as among his musical influences, and loves to discover beautiful music from unsigned artists.

James Uy is a fresh face to professional singing. The youngest member of Primo, he joined and landed the runner-up position in the Las Vegas Pinoy Pop Superstar singing competition. He discovered his passion for singing at 5, watching his older brother Jon Joven sing and perform Broadway classics.

For now PRIMO’s first Album is already Out entitled “Crossing Over”.

Check out their cover of Josh Groban’s You raised me up:

http://www.youtube.com/watch?v=aUCYkDcW75E